About Broderbund

Banner Blue Division - Background Information


Banner Blue is one of the few software companies with successful products in both the home and business markets. However, as the computer industry increases its focus on the development of technology and software applications for the home, so does Banner Blue.

The company is at the forefront of home software developments with Family Tree Maker, a technologically advanced yet easy-to-use program. The program, first released in 1989, makes it easy for users to store family information and print beautiful family trees. The Deluxe CD-ROM Edition addresses the problem faced by most people who are interested in their family history: lack of time. The FamilyFinder feature saves tremendous amounts of research time by directing users to the records which contain information on their family members. Family Tree Maker also applies Object Linking and Embedding (OLE) technology, so that users can create electronic Scrapbooks which include multimedia elements. In addition, the program leverages the vast resources available on the Internet with unique features such as the Internet FamilyFinder.

Banner Blue's first project was organization charts -- a basic, universal requirement in modern business. The first version of Org was released in June of 1985. Nine years later, Org Plus® is the industry standard and the top-selling org chart program on DOS, Windows, and Macintosh computing platforms.

The Company

Banner Blue was founded by Kenneth L. Hess in 1984. The research and development stage of the company was privately funded by Mr. Hess. After the introduction of the first product, the company quickly became profitable. A group of dedicated professionals working as a team has made the company profitable each of the ten years that it has been in business.

In late 1994, Banner Blue acquired Automated Archives, Inc. Automated Archives is a data provider which specializes in collecting genealogical records. Automated, now a division of Banner Blue, maintains its current location in Orem, Utah, and will continue to develop Family Archive CDs containing genealogical records.

In May 1995, Broderbund Software, Inc. acquired Banner Blue Software. Broderbund, a leading publisher of consumer software, recognized that Banner Blue's products made an excellent strategic match with its other "personal productivity" titles. As a Division of Broderbund Software, Banner Blue continues to apply its unparalleled expertise in the field of genealogy software, developing products that are an important component of Broderbund's future.

In the summer of 1998, Broderbund Software, Inc. was purchased by The Learning Company, also located in Fremont, California. Again, as a Division of this new company, Banner Blue will continue to produce high-quality, user-friendly genealogy products.

Service and Support

The company emphasizes the highest standards of customer service. Free technical support from knowledgeable, service-oriented professionals is available. Banner Blue covers all its products with a no risk, 90-day money-back guarantee for all residents of North America. Customers can depend on two-day processing of their orders.


All of the Banner Blue Division products (Family Tree Maker, Family Archive CDs and Org Plus) are available directly from Broderbund at 800-474-8696. Family Tree Maker and Org Plus products are also sold though distributors in the U.S. and internationally. Org Plus can be purchased from corporate resellers including Software Spectrum and Stream International. Family Tree Maker can be purchased at retail stores including Best Buy, CompUSA, Computer City, Electronics Boutique, OfficeMax and Staples in the U.S. and Canada.

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